Roy Warren, founder and CEO of Attitude Drinks Inc. (OTCBB: ATTD), called into SmallCapVoice.com to discuss the exciting launch of his Company’s new milk recovery drink, Phase III Recovery ™ .
Attitude Drinks, Inc. is an innovative, beverage brand development company with a focus on functional milk ready-to-drink (RTD) beverages. Phase III Recovery is our first functional milk drink and exploits recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time milk has been used in a sports drink of any kind. We are finalizing development of new functional milk drinks targeting weight management and younger consumers which utilize the same processing technology used in Phase III for launch in Q-3 2010.