, Inc. (Pink Sheets: LFLS)

Mr. Steven M. Hershman, Chairman & CEO of, Inc., called into to go over the business model and market for the company., Inc. (OTC: LFLS) is a publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform for standard “A” paper conforming residential mortgage programs. maintains an A+ TrustLink rating with the Better Business Bureau, provides very competitive rates, terms & costs, daily rate updates, and other market information, and prides itself on excellent and honest service. does not operate a warehouse line of credit, hold trust funds, lend directly or service loans and is not exposed to the risks and/or problems associated with Sub-Prime or Alt “A” lending. relies on various wholesale lenders for its retail home loan programs. has survived the ‘Credit Crisis’ that has destroyed much of the competition. Management aims to rapidly grow gross revenues via smart and cost effective advertising, licensing and/or third party agreements that effectively build the Loans4Less brand name in order to maximize shareholder values.