White Quartz Bottling Orders of Phase III® Recovery are Increased by 100%

PALM BEACH GARDENS, Fla., Feb. 16, 2012 /PRNewswire/ — Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced that White Quartz Bottling has re-ordered over two full truckloads of Phase III®. This new order represents a 100% increase over their last order of Phase III®. Attitude Drinks announced the relationship with White Quartz in November 2011, enabling a coordinated and efficient “go-to-market” strategy. White Quartz Bottling has established new distribution agreements with 11 regional direct store delivery (DSD) companies in Florida, Georgia, North Carolina, Alabama and Tennessee.

Bob Hearn, Director of Sales and Marketing, commented, “The acceptance of Phase III® by our distributors has been incredible. The product is right on- time for an emerging category in the beverage business, and our customers recognize the huge opportunity this product offers. We anticipate continued and substantial success with Phase III® in 2012.”

Jack Shea, EVP of sales for Attitude Drinks, commented, “It is gratifying to see the rapid growth of consumer demand for Phase III® Recovery on the east coast, particularly in Florida. The hard work of our partners at White Quartz is a big factor in our ability to satisfy consumer demand for Phase III®.”

About Attitude Drinks:

Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink exploiting recent scientific evidence, which confirms the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

Roy Warren, CEO
Attitude Drinks, Inc.

SOURCE Attitude Drinks, Inc.