S.R. Perrott to Distribute Phase III® Recovery throughout Daytona Beach, Florida and Surrounding Areas

PALM BEACH GARDENS, Fla., Feb. 21, 2012 /PRNewswire/ — Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company and creator of Phase III® Recovery, today announced a partnership with S.R. Perrott, Inc., a distribution company servicing various areas within the state of Florida. S.R. Perrott, Inc. will distribute Phase III® in the greater Daytona Beach, Florida market. Distribution of Phase III® to this location on the east coast of Florida will represent outreach to roughly 600,000 Florida residents.

“We are excited about partnering with S.R. Perrott, Inc. in the Daytona area of Florida. Sales of Phase III® Recovery are growing rapidly as more consumers learn about its restorative effects. Now consumers in the Daytona area will be able to purchase Phase III® Recovery at Perrott’s retail customers,” commented Jack Shea, Executive Vice President, Sales at Attitude.

Roy Warren, CEO of Attitude Drinks, commented, “Partnering with a company that has enjoyed success over the course of fifty years, we are confident in our ability to build and maintain a successful, long lasting relationship.”

About S.R. Perrott, Inc.
S.R. Perrott, Inc. distributes beverages in 4 counties in Florida to over 1,500 accounts and is celebrating its 50th year in business this year. With headquarters located in Ormond Beach, FL. S.R. Perrott, Inc. handles over 472 brands from 72 beverage suppliers. Learn more about S.R. Perrott, Inc. at www.srperrott.com

About Attitude Drinks, Inc.
Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties,the forward-looking events referred to in this release might not occur.

Roy Warren, CEO
Attitude Drinks, Inc.