PALM BEACH GARDENS, Fla., March 8, 2012 /PRNewswire/ — Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, today announced that online sales of Phase III® for 2012 have already surpassed the total online sales for all of 2011.

Roy Warren, CEO of Attitude Drinks, commented, “There are several factors at work that have assisted with our increased online sales. First and foremost, our sales staff has done a tremendous job of getting our story and product out to the masses. The increased awareness via our new distribution deals throughout the Southeast is also a major factor. Social media and YouTube have also played a part in this impressive sales growth. In addition, we are so pleased with the feedback and inquiries received via our website. We will continue to be proactive in communicating with our investors and consumers through our site, For those that have not visited our site, we encourage them to do so and leave their feedback.”

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative beverage brand development company with a pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit

Forward-Looking Statement

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.

Roy Warren
Attitude Drinks, Inc.

Contact for
Stuart T. Smith

SOURCE Attitude Drinks Inc.