PALM BEACH GARDENS, Fla., March 19, 2012 /PRNewswire/ — Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD) today announced a marketing endorsement partnership agreement with NFL super star, LeSean McCoy. After barely missing the NFL rushing title by one game last year due to injury, 2012 Pro Bowl selection LeSean “Shady” McCoy has teamed up with Attitude Drink’s Phase III®. Known around the league for being one of the great character guys as well as a tremendous talent, McCoy lead the NFL in 2011 with 20 touchdowns.

Niki Fuller, VP and Brand Manager for Attitude Drinks, commented, “After spending time this week with LeSean, it has become clear that we made the right choice in a selecting an athlete to represent Phase III®. Not only is he a rare talent on the field, but a genuinely good person off the field. As we develop the Phase III® Real Deal campaign, these are the essential qualities we take into consideration when selecting our brand ambassadors.”

“When representing a brand you have to believe in it and use it. I am ecstatic to be partnering with Attitude Drinks. I believe that Phase III® is the real deal, and look forward to enjoying success as we continue working together,” noted the Philadelphia Eagles’ Pro Bowl running back LeSean McCoy.

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company’s first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

Contact:
Roy Warren
CEO
Attitude Drinks Inc.
(561)227-2727
Roy@attitudedrinks.com
www.attitudedrinks.com

SOURCE Attitude Drinks Inc.