Enter any convenience store and you’ll see the shelves packed with energy drink offerings. No longer do Red Bull, Monster and 5-Hour Energy enjoy the wide-open market as they once did just a few short years ago. Now, a multitude of competitors jostle for the limited display space. Why is this market so popular these days? Clearly, people need more energy, and they’re looking for it in a fast, liquid form.
Yet, warnings against the conceivable hazards of popular energy drinks splash the headlines of the nutrition and healthy living publications. Too much caffeine, too much sugar, not enough real energy-producing nutrition, they say. Not that caffeine is particularly bad for a body, it’s just that taken in a massive dose, it can disrupt the body’s central nervous system and cause all the known problems of excess caffeine intake: upset stomach, heart palpitations, jitters, irritability, insomnia, tremors, seizure and maybe even death. Although, according to Medical Daily, it would take about 102 cans of Red Bull to actually kill a 125-pound person, even so, a dose equal to six cups of coffee all at once is pretty hard on the human system and can bring on some of the symptoms of caffeine intoxication.
In recognizing a market parched for vivacity, companies developing products for health enhancement can’t afford to turn a blind eye to the competitive free-for-all in the energy drink sector.
The Emerging Role of Nutritional Supplements in Energy Drinks
Many new energy products incorporate more balanced vitamin/mineral formulations along with a lower caffeine content, the theory being that real, lasting energy comes from good nutrition, not stimulants. This is a great start, but can synthetic vitamins and minerals come close to matching that which nature provides in whole, unadulterated foods? This is what Daniel H. Chong, ND, in an article published by Dr. Mercola, MD, on Mercola.com has to say:
Nutrients from within this complex [of whole foods] cannot be taken apart or isolated from the whole, and then be expected to do the same job in the body as the whole complex is designed to do.
In other words, vitamins synthesized in isolation from nature’s exquisitely designed and intricate delivery system, the rest of the edible plant, require the missing elements from the plant if they are to be bioavailable to the consumer. Seemingly, it’s a bit of a Catch 22.
Hemp Seeds, the Superfood of All Superfoods
Flax seeds and chia seeds come the closest to having all the nutrition a human body could live on if it had no other food source. Filled with nearly all the amino acids, vitamins and minerals a human must consume to remain healthy, these seeds rival the humble hemp seed in near perfect nutritional value. But they lack just a few nutrients that hemp seeds do contain, making hemp the champion of the three super seeds. Dr. Mike Roussell, in an article published on Shape.com explains:
Of these three seeds, hemp contains the most well-rounded and balanced nutritional profile. Two tablespoons contains [sic] 6 grams of fat (including 882 milligrams of ALA [alpha-linolenic acid]), 2 grams of fiber, and 5 grams of protein. One unique characteristic of hemp seeds is that they contain all essential amino acids—something uncommon with plant protein sources – making them a great addition for people on a vegetarian or vegan diet.
Well-known is the fact that the B-complex vitamins are essential for energy, among other important elements of tonicity. According to Dr. Axe of Draxe.com, hemp seeds fairly burst with B vitamins, as well as just about all the other essential vitamins and minerals.
Hemp Seeds and Rocky Mountain High Energy Drinks
Rocky Mountain High Brands, Inc. (RMHB), brings together everything needed to satisfy the nutritional value the body needs to produce energy and the market moaning for it. With their hemp-infused energy drinks containing 100 mg of hemp per 12-ounce can, the low-calorie beverages provide all the great nutritional value of the hemp seed along with an eminently reasonable amount of caffeine, natural sugar and natural flavorings in one great-tasting collection of energy drinks.
Since hemp seeds are not psychoactive like their cannabis cousins, those thinking they could get high drinking the Rocky Mountain High drinks will suffer bitter disappointment. All formulations of the Rocky Mountain High Brands energy drinks are perfectly legal no matter the jurisdiction.
As health-conscious consumers begin to recognize the impressive nutritional value of hemp seeds, it’s a sound wager that the Rocky Mountain High truly healthy energy drinks will soon sweep the retail shelves clear of all inferior competitors.
About the Author
Stuart Smith is the CEO and Founder of SmallCapVoice.com. SmallCapVoice.com. is a recognized corporate investor relations firm, with clients nationwide, known for its ability to help emerging growth companies build a following among retail and institutional investors. SmallCapVoice.com utilizes its stock newsletter to feature its daily stock picks, audio interviews, as well as its clients’ financial news releases. SmallCapVoice.com also offers individual investors all the tools they need to make informed decisions about the stocks they are interested in. Tools like stock charts, stock alerts, and Company Information Sheets can assist with investing in stocks that are traded on the OTC BB and Pink Sheets. To learn more about SmallCapVoice.com and their services, please visit http://smallcapvoice.com/blog/the-small-cap-daily-small-cap-newsletter/