By Steve Raabe, The Denver Post
Smoke ’em if you’ve got ’em, but Dixie Elixirs & Edibles has a different idea on the best ways to ingest medical marijuana.
Sipping and snacking – not toking – are the basis of Dixie’s fast-growing Colorado business, which now is poised to go national.
The Denver-based firm specializes in the production and distribution of food, beverages and other products infused with the active ingredient of marijuana.
Led by its flagship line of THC-laced sparkling beverages, items also include chocolate truffles, crispy rice treats, fruit lozenges, capsules and droplets. The company’s target market is registered medical-marijuana patients who prefer, for health or social reasons, to ingest their drug without smoking.
“If I needed to medicate, I would never consider lighting up in front of my 11-year-old daughter,” said Dixie owner and managing director Tripp Keber. “A 70-year-old grandmother with glaucoma (might) never consider smoking but will put a couple of drops of elixir in her soup.”
THC-infused edible products now constitute about 38 percent of total sales at dispensaries in Colorado, compared with 12 percent two years ago, according to estimates from Keber that are based on conversations with retailers.
Dixie sells products to 450 of Colorado’s 593 medical-marijuana dispensaries.
Read more: Denver company wants to take medical-pot elixirs national – The Denver Post