Convenient New Format for Popular Home and Office Single-Serve Brewer Expected to Be Available for Purchase in Late 2012
LOS ANGELES, May 1, 2012 /PRNewswire/ — Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today unveiled its newest product offering for home and office: Marley Coffee™ RealCup™.
Marley Coffee RealCup will be compatible with most models of the leading single-cup brewing system in North America. The new products are expected to be available by the end of 2012. Marley Coffee RealCup prototypes were showcased last week at the National Automatic Merchandising Association (NAMA) OneShow in Las Vegas.
“The introduction of Marley Coffee RealCup will extend our penetration in the growing single-serve coffee market and we believe open a door to tremendous opportunity for both retail and office coffee service (OCS) sales,” said Brent Toevs, CEO, Marley Coffee. “We’ve received a universally positive response from retailers and OCS distributors about Marley Coffee RealCup and are eager to bring them to market to provide coffee lovers with an exceptional new choice for their single-serve machines.”
At launch, Marley Coffee RealCup is expected to be available in four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean Espresso (medium dark), and Talkin’ Blues 100% Jamaica Blue Mountain® (medium). Pricing and packaging have not been finalized.
“Our vision is to give coffee lovers an opportunity to enjoy Marley Coffee wherever, whenever and however they choose,” said Rohan Marley, chairman and co-founder, Marley Coffee. “Marley Coffee RealCup will help us expand our movement even deeper into homes and offices around the country.”
According to public information:
- There are 7-9 million households with the leading single-serve system in the U.S.
- In 2011, single-serve systems represented a 50.1% share of the total Coffee/Espresso Maker Category, up from only 11% in 2007.
- Approximately 1 billion cups of coffee and tea are brewed by the ubiquitous single-serve system annually.
- The leading single-serve brewing systems can be found in over 200,000 offices in North America, responsible for more than 50 million cups of coffee consumed monthly.
Marley Coffee currently offers two new varieties of Jamaica Blue Mountain® Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve At-Home Pods in an array of roasts. Marley Coffee is also available for the trade in Traditional Fracs, Single-Serve Breakroom Pods, Branded Vending and Foodservice Solutions.
All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.
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About Marley Coffee
Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN. Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.
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Mike Rosen or Vanessa Giacoppo
SOURCE Marley Coffee
Source: PR Newswire (May 1, 2012 – 6:00 AM EDT)