NXT Nutritionals Holdings, Inc. (“NXT”) (OTCBB: NXTH) a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today that gross sales from its all-natural Healthy Dairy® Yogurt smoothies were approximately $2 million for the fiscal year ending 2008, an increase of 500% from 2007 sales. The increase in sales is the result of the product expansion into several thousand stores across 14 states on the East Coast.
Healthy Dairy® Smoothies are currently offered in 5 different flavors: strawberry, peach, mixed berry, tropical fruit, and strawberry-banana and are packaged in 12 bottle cases of 10 oz. plastic bottles. Healthy Dairy® Smoothies are fat free and contain cultured pasteurized skim milk, real fruit, pure cane sugar, soluble fiber, tapioca starch, natural flavors, phytosterols (plant sterols, which may reduce the risk of heart disease and help lower cholesterol when combined with a low saturated fat and cholesterol diet), SUSTATM, antioxidant botanicals, and beneficial vitamins totaling only 170 calories per bottle. Healthy Dairy® Smoothies leverage the developed SUSTATM technology and offer a broad nutritional composition of important nutrients that promote health and fitness with outstanding taste and sweetness with significantly fewer calories than all other current key competitors.
The Drinkable Yogurt Market is a 6% share ($221 Million) of the $3.5 Billion Yogurt Market that is growing annually by 5% in the U.S. and 10% globally providing much room for sustainable growth. “There is no other smoothie product currently in the marketplace that has Healthy Dairy’s® combination of appealing packaging, the health benefits of SUSTATM, and our taste profile,” said Michael McCarthy, President and CEO of NXT Nutritionals Holdings, Inc. “We plan on continuing to introduce new flavors of our Healthy Dairy® Smoothies in the near future. Additionally, because we are the only Yogurt Smoothie product that uses SUSTATM we believe that we can successfully leverage the success of the Healthy Dairy® brand into other dairy product lines as well, such as cup yogurt and ice cream so that we can compete in the larger yogurt marketplace.”
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its all-natural sweetening system SUSTATM, a minimal calorie, all-natural, nutritional sweetening system. SUSTATM currently serves as an ingredient and sweetener for the Company’s nonfat all-natural Healthy DairyTM yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com
Forward-Looking Statements
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company’s expectations with regard to the future impact on the Company’s results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.
NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
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