PALM BEACH GARDENS, Fla., Jan. 19, 2012 /PRNewswire/ — Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD), an innovative brand beverage development company and owner of the Ready-to-Drink (RTD) real milk recovery drink, Phase III® Recovery, announced today that Sam’s Mart, Incorporated has authorized the sales of Phase III®. The recovery drink will be merchandised in all Sam’s Mart stores in North Carolina, South Carolina and Georgia.

Jack Shea, Executive VP of Sales at Attitude, commented, “We are excited about the authorization of Phase III® in Sam’s Mart. We expect to repeat the initial success of Phase III® in the Southeast as we have done in New England. The authorization in Sam’s Mart is a big step in that direction.”

“Our expansion into the North Carolina, South Carolina and Georgia region represents continued brand acceptance throughout the country, a gratifying and continuously inspiring accomplishment. Sam’s Mart, Choice and Savannah Distributing are perfect examples of the relationships and quality partners that keep us excited as we begin the growth of the Phase III® brand,” commented Roy Warren, CEO of Attitude.

Phase III® will be distributed to Sam’s Mart by Choice USA Beverage, Inc. based out of Lowell, NC and Savannah Distributing Co., stationed in Savannah, GA.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About Sam’s Mart Incorporated
Sam’s Mart is headquartered in Matthews, N.C., and has annual sales in excess of $1 billion. The owner and employees of Sam’s Mart opened the first store in June 1991, and the company has grown steadily over the ensuing years, largely through acquisitions. As of today, Sam’s Mart operates a chain of 150 stores in Georgia, North Carolina and South Carolina.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

Contact:
Roy Warren, CEO
Attitude Drinks, Inc.
561.227.2727
roy@attitudedrinks.com
www.attitudedrinks.com

SOURCE Attitude Drinks Inc.