Customer Engagement Technology: Strategy, Ownership and the Middle Ground

CANTON, MA, Dec. 4, 2013 (GLOBE NEWSWIRE) — The Pulse Network, Inc. (TPNI), a digital media and event solutions company, in cooperation with SAP, the market leader in enterprise application software, announces the next Customer Edge webisode for December 12, 2013.  The webisode will focus on the adoption of customer experience technologies in the enterprise with a leading panel of experts.

The Customer Edge is a new multimedia resource for all things related to delivering engaging, profitable customer relationships – for marketers, sales professionals and service executives. With exclusive video content, feature articles, social feeds and conversations, The Customer Edge is your one-stop shop for learning, sharing and networking with peers, all from your desktop, tablet or smartphone.  Subscribers to The Customer Edge also get exclusive access to all video content, white papers and newsletters covering the latest updates.  This growing community of marketing, sales and service professionals, stays up to date with industry news, case studies, discussions, expert opinions and how-to guides.

To prosper in today’s age of customer empowerment, companies are shifting their software strategy from operational excellence to customer engagement.  But who should be responsible for buying and implementing these new customer engagement technologies? 

Should it be IT, the traditional owner of enterprise technology?  Or, given the abundance of cloud solutions, should the operations arms of marketing, sales, and customer service be responsible?  Is there a middle ground?

 Title:  Customer Engagement Technology: Strategy, Ownership and the Middle Ground

When: Live on Thursday December 12, 2013 at 11am EST

Where: http://tpni.co/gdvg5d

Promotional Social Hashtag:  #CustomerEdge

Industry Expert Guests:

  • Johann Wrede, Director of Solution Marketing from SAP,
  • Michael Krigsman, CEO at Asuret, Inc. / Analyst/Advisor of CIO/CMO Innovation, and
  • Ven Bontha, Vice President, Customer Experience at Cemex, Inc.
  • Nan Nayak, Managing Director with Accenture Interactive, & Global Lead for Customer Experience & Social Practice

About The Pulse Network

The Pulse Network provides a cloud-based platform focused on content marketing and event solutions. The Company helps clients ranging from Fortune 500 companies to small and mid-size companies boost awareness, drive lead generation and enhance client engagement through content marketing, campaign management and event registration with a social and digital backbone. The Pulse Network also produces its own branded content programs including online video productions and the Inbound Marketing Summit conference series which currently runs in New York, San Francisco, and Boston as well as the Digital Pulse program which currently runs in Boston.

Statements in this press release may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to The Pulse Network, Inc. or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company’s business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in The Pulse Network, Inc.’s filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to product demand, ability to raise funds in a private financing, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on The Pulse Network, Inc.’s website does not constitute a part of this release.

Adam Sklar 781-821-6641