Single Touch Systems Acquires Advertising Centric Patent Portfolio for $5.5 Million
July 17th, 2009 | Author: Tom
Streaming Advertising Patents Part of the Package
SAN DIEGO, June 2 /PRNewswire-FirstCall/ — Single Touch Systems (OTC Bulletin Board: SITO) announces the acquisition of a patent portfolio (the Patent Portfolio). The Patent Portfolio contains multiple patents and patents pending related to mobility, including patents on streaming advertising media to mobile devices. The Patent Portfolio represents a managed media solution for building nationally scalable marketing campaigns for mobile devices across carriers.
With this strategic acquisition, Single Touch Systems, the wireless leader in Abbreviated Dial Codes, has positioned itself in the forefront to provide a first of its kind advertising and redemption system in the wireless industry.
‘Targeted advertising and redemption via wireless devices is a big part of what we do! The addition of these patents to our existing e-commerce related patent filings further strengthens our position in this growing sector,’ said Anthony Macaluso, CEO and President of Single Touch. ‘When you combine our award winning Abbreviated Dialing Code platform, our growing retail presence, and this Patent Portfolio with its focus on streaming advertising media via our cross carrier relationships, we feel Single Touch Systems offers one of the most comprehensive wireless commerce systems on the market.’
About Single Touch Systems, Inc.
Single Touch Systems, Inc. (SITO) provides wireless operators, consumer brands, and retailers with innovative mobile commerce delivery solutions. Single Touch enables consumers to engage their mobile phones as proxy wallets or brand/retail environments by simply dialing a short branded phone number, or Abbreviated Dial Code (ADC). Single Touch System’s ADC platform is customizable to the needs of brands and retailers, creates whatever reporting is required, and facilitates operator direct billing for all services. Abbreviated Dial Codes, Mobile Coupon Platform, Listen Live Now, Mobile Microphone and other programs make Single Touch Systems a leading mobile commerce company to link wireless with on-line and brick and mortar business, leveraging the paradigm shift in how people use their mobile devices. In doing so, Single Touch Systems drives revenue for operators, retailers and brands and streamlines purchasing options for the end user. For more information please visit www.singletouch.net.
CONTACT: Tom Hovasse of Single Touch Systems, Inc., +1-760-707-1606, thovasse@singletouch.net
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