Mar. 22, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) reports an increase in customer traffic, pie sales, as well as overall sales, at the two Tootie Pie Co. Gourmet Cafés.

“We are having fun seeing customers enjoy their favorite Tootie Pie by the slice. They have been asking for this for some time now. We are very pleased to see that about 25% of the revenue generated by our two Cafés is coming from pie sales,” said Don Merrill, President & CEO.

The Tootie Pie Gourmet Café on Evans launched their first official “Thursday Night Pie Flight,” with San Antonio Opera sensation William Chapman providing the entertainment, while guests enjoyed “Flights” of their 5 favorite Tootie Pies; in addition to other Café offerings of gourmet sandwiches, soups, Paninis and coffee.

“Thursday Night Pie Flight” consists of your 5 favorite Tootie Pie flavors; all for the price of only one slice. Tootie Pie Company recently acquired its two Gourmet Café locations, both of which previously operated as Benny’s Bagels. The Company recently initiated a “re-branding” of the two Cafés and expects this to be complete soon. The 281 @ Evans Café launched “Thursday Night Pie Flights,” which will be accompanied by weekly entertainment from 7-9 pm. The Café at Huebner and Bitters, which is wrapping up its re-branding, will also feature its unique brand of fun, like “Pie Flights.” A third Café is expected to open soon at The Shops at Artisans Alley.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (March 22, 2010 – 12:11 PM EDT)