Sep. 23, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB: TOOT) announced that unit sales for August 2010 were up 10%, versus August, 2009.

“We are experiencing positive sales trends in all of our sales channels. This is especially encouraging as we head into the ever important upcoming holiday season, where up to 60% of our annual sales will occur,” said Don Merrill, President & CEO.

The Company had previously reported sales increases for nine months in a row in July; and August would be the tenth consecutive month of sales increase.

“Corporate sales are coming back to life. Both components of our wholesale markets are showing solid sales growth. Our third Tootie Pie Gourmet Café in Alamo Heights should provide a nice boost to our Café segment, just in time for the upcoming holiday season. It is shaping up to be a good holiday season and year for Tootie Pie Company; and the only question, I think, is just how good it will be,” added Merrill.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Tootie Pie Company
Carla Carter, 210-737-6600
Investor Relations
Carla.Carter@tootiepieco.com

Source: Business Wire (September 23, 2010 – 9:30 AM EDT)