Aug. 12, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB: TOOT) announced that sales for July 2010 were up 12%, versus July, 2009.

“With ten solid monthly sales increases in a row, I think we are finding success in our efforts to have our customers think Tootie Pie all year long,” said Don Merrill, President & CEO,

“The Tootie Pie Gourmet Cafés provide us with ongoing direct customer contact and feedback, which is critical when introducing new product innovations like ‘Pie on a Stick.’ The Cafés provide the setting to help our customers view Tootie Pie as more than just a seasonal treat,” added Merrill.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Tootie Pie Company

Carla Carter, 210-737-6600
Investor Relations
Carla.Carter@tootiepieco.com

Source: Business Wire (August 12, 2010 – 9:30 AM EDT)