Apr. 7, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced that March 2010 unit sales jumped 27%, versus March, 2009.

“Coming on the heels of a 10% gain for January and February, I am very pleased with a 27% gain for March,” said Don Merrill, President & CEO. “We also logged about a 50% increase in revenues, which were helped by sales from our two new Gourmet Cafés.”

“We are experiencing sales increases across all of our selling channels and are especially encouraged by our wholesale foodservice and grocery sales growth. We continue to be very happy with the percentage of pie sales occurring in our Tootie Pie Gourmet Café, as those sales come at much higher retail profit margins,” Merrill added.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (April 7, 2010 – 4:15 PM EDT)