Jun. 24, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB: TOOT) announced that sales for May 2010 were up 32%, versus May, 2009. Unit sales were up 10% for the same corresponding periods.

“We have experienced solid monthly increases for eight consecutive months. Mother’s Day kicks off our summer selling season and I am very pleased with the way sales are trending. Our sales team continues to do an outstanding job,” said Don Merrill, President & CEO, “and our cafés are emerging into models of success for our wholesale customers!”

Merrill added that he is seeing “true sales and marketing integration extending through all of our selling channels,” for the first time in the Company’s history.

“We are also seeing a good response from our corporate customers to our 4th of July campaign and if corporate sales were to kick in, then the 2010 holiday season will really be a winner!” Merrill explained.

“History tells us that sales generated during these warmer months will grow exponentially when the colder weather ushers in the holiday season,” added Merrill. “Right now, these results suggest that the 2010 holiday season will set new records for Tootie Pie Company.”

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (June 24, 2010 – 9:30 AM EDT)