May 20, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced that April 2010 unit sales jumped 13%, versus April, 2009.

“Coming on the heels of a 27% gain for March, I am very pleased with another solid monthly gain. Seven consecutive months of sales increases speaks well to the ongoing success of our marketing strategies,” said Don Merrill, President & CEO. “I continue to be impressed with the number of pies sold through our Tootie Pie Gourmet Cafés. In fact, we use our Cafés as examples to our wholesale customers.”

“Certainly, I expect this trend to continue,” added Merrill. “For example, I recently attended a marketing conference in New York City, where some of the top brands in America were present, networking and providing their insights as to the future trends affecting retailers.” Merrill said he was very pleasantly surprised at the interest many of these marketing executives expressed in Tootie Pie.

“I expect we will see some cross promotional corporate benefits from some of these companies in the near future,” Merrill explained.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (May 20, 2010 – 9:30 AM EDT)