May 5, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced that its pies will be carried in the Hard Rock Hotel & Casino in Tulsa, Oklahoma.

“‘Hard Rock’ is a very recognizable upscale brand and we are thrilled they chose to serve Tootie Pie in their dining venues,” said Don Merrill, President & CEO. “We have targeted larger, high profile properties known for providing high quality experiences to customers in our demographic.”

Merrill added, “It is our experience that high profile customers tend to lead to more customers as it showcases our ability to successfully execute on all levels. Whether it is a wholesale customer or a corporate gift customer, both want to know that Tootie Pie will make a difference in their business.”

About Hard Rock

Hard Rock Hotel & Casino Tulsa is the only Hard Rock Hotel & Casino in Oklahoma, and the seventh Hard Rock Hotel & Casino in the world. The property offers an experience not duplicated anywhere else in the world by bringing together a unique blend of Cherokee culture, Oklahoma’s rich musical history and classic rock ‘n’ roll.

The Hard Rock Hotel & Casino Tulsa, encompassing more than 400,000 square feet, features five dining venues, including Toby Keith’s I Love This Bar & Grill and the fine-dining penthouse restaurant, McGill’s on 19, five nightclubs and entertainment venues, more than 125,000 square feet of gaming, 350 luxury hotel rooms and suites, 35,000 square feet of convention space and the Cherokee Hills Golf Club championship golf course. The property also features a more than $2 million rock-inspired music memorabilia collection that the Hard Rock Hotel & Casino brand is known for across the globe.

The Hard Rock Hotel & Casino Tulsa employs more than 1,800 property and corporate employees.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (May 5, 2010 – 4:59 PM EDT)