Jun. 10, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced that Tootie Pie is now carried in Toby Keith’s “I Love This Bar & Grill” at three Oklahoma locations: Bricktown in Oklahoma City, the Hard Rock Hotel in Tulsa and the newly opened WinStar Casino in Thackerville.

“Toby Keith’s is a high profile, growing brand and we are happy to have Tootie Pie’s available at these three locations. Hopefully, we will see our pies in some of their other franchise locations as well,” said Don Merrill, President & CEO.

“The better restaurant operators are responding when we tell them of our success with other high profile accounts, as well as with the results we are seeing in our Gourmet Café’s from Tootie Pie sales. It only makes sense that a group that operates upscale venues like Toby Keith’s, would want to add Tootie Pie to their menu,” added Merrill.

Toby Keith’s “I Love This Bar & Grill”

Leave it to country music legend Toby Keith to create a restaurant that offers great food and the best live music in Oklahoma City. Named after Toby’s hit single “I Love This Bar,” this exciting venue offers a real down-home experience.

Enjoy over 100 pieces of Toby Keith memorabilia including signed guitars, platinum records and clothing Keith wore in videos. Take a seat on one of our “Redneck Loveseats” and get ready to Love This Bar and Grill.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (June 10, 2010 – 9:30 AM EDT)