Jun. 17, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) announced it is rolling out its newest innovation: Tootie “Pie on a Stick.” The newest delectable treat from Tootie Pie will only be available at the two Tootie Pie Gourmet Cafés in San Antonio, TX.

“For those Tootie Pie loyalists who can’t imagine improving our pies, well, get ready for a treat beyond imagination! Tootie Pie on a Stick is just ridiculously good,” said Don Merrill, President & CEO. “Tootie’s Buttermilk or Pecan Pie, sliced frozen and dipped in chocolate, like an ice cream dipping cone, is just the perfect answer to the long hot summer months.”

“From the moment I first tasted Tootie Pie on a Stick, I knew we had a winner,” said Merrill. “Our product testing only served to tell us what we already knew: Pie on a Stick is awesome! Now, customers can stop in one of our Gourmet Cafés and enjoy this incredible summertime treat. Move over ice cream cones and make room for Tootie Pie on a Stick!”

Pie on a Stick is now available at Tootie Pie Gourmet Cafés only: 2339 E. Evans Road off of 281 North and 16615 Huebner at Bitters.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Business Wire (June 17, 2010 – 9:30 AM EDT)