Sep. 16, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) will sell its gourmet pies in the newest Tootie Pie Gourmet Café in Alamo Heights, an established community in San Antonio. The newest Café will be located at 5130 Broadway, in The Stewart Center.

Similar to its two other Tootie Pie Gourmet Cafés, this location will sell Tootie Pie, coffee, bagels, gourmet sandwiches, pastries and other comfort foods Monday through Thursday, 7 am until 7 pm; Friday and Saturday until 9 pm and Sunday until 3 pm. The Company is looking for more locations in San Antonio, Austin, Houston and Dallas.

“Alamo Heights is an established premier neighborhood with numerous high-end destination retail shopping centers, located near the heart of San Antonio,” said Don Merrill, Tootie Pie Company’s President and CEO. “We have many loyal customers and shareholders who live in this area and it has always been a target location for a Tootie Pie Gourmet Café.”

“The Stewart Center provides excellent visibility on Broadway, the main thoroughfare in this flourishing enclave,” Merrill added. “Alamo Heights is surrounded by neighborhoods brimming with our target customers.”

Merrill said the Tootie Pie Gourmet Cafés have helped increase higher margin retail sales and brand awareness, while allowing the Company to launch new product offerings, like Pie on a Stick, directly to their customers.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Tootie Pie Company

Carla Carter, 210-737-6600

Investor Relations

Carla.Carter@tootiepieco.com

Source: Business Wire (September 16, 2010 – 9:30 AM EDT)