There is tremendous excitement around the Nightfood launch from consumers and the media.
Folkson informed viewers that approximately 30,000 pints were produced the first day, and production would be wrapped up by the end of the week. The company will soon be ready to ship to retail outlets and direct to consumer to fulfill online sales.
Management is working towards its goal of coast-to-coast distribution during the course of 2019.
Nightfood (NGTF) is the company solving America’s $50 billion-dollar nighttime snacking problem. In our earlier articles about Nightfood we revealed that Americans spend approximately $1 billion per week on nighttime snacks and 44% of all snacking is done between dinner and bedtime. Nightfood has identified a massive gap in the marketplace where better-for-you snacking meets the nighttime snack occasion.
Ice cream is consumed at night by 49% of the entire adult population, and it is estimated that a full 80% of all at-home ice cream consumption occurs within hours of bedtime.
In addition to refining recipes and packaging in advance of production, the Company has also been raising the excitement level among consumers pre-launch with promotions and giveaways. Consumer feedback has been tremendous and will help to drive retail sales.
“The response we’re seeing is phenomenal,” remarked Nightfood’s VP of Ice Cream Sales and former Unilever VP of Ice Cream Sales, Jim Christensen. “Consumers are excited to have a healthier, better-for-you ice cream with great taste and sleep-friendly ingredients. Retailers and distributors are taking notice.”
It is not breaking news that sleep expert Dr. Michael Breus, known to millions as The Sleep Doctor™ is on NightFood’s side to help raise awareness. A long-time nighttime ice cream consumer himself, Breus is thrilled to introduce the Nightfood line to the national media. Fresh off his most recent Today Show appearance on January 7, 2019, management estimates Breus has now made over 100 national TV appearances, spread out among appearances on The Dr. Oz Show, The Today Show, Good Morning America, CBS Early Show, The Doctors, The View, and more.
Nightfood management is understandably excited at the prospect of Breus being able to share Nightfood ice cream with his national following through these outlets. See below for his most recent of visit to the Today Show.
Folkson believes Nightfood will be the breakout product of 2019.
The company shows tremendous potential for a promising and profitable future here in 2019. The ice cream rollout is just another major milestone achieved by the Company in recent months. As the ice cream hits stores coast to coast, Folkson expects consumer and investor interest to build. With a massive team of consumer influencers and sports celebrity brand ambassadors, word will spread fast and sales revenues should rise appreciably with the tide of favorable reviews.
About the Author
Stuart Smith is the CEO and Founder of SmallCapVoice.com. SmallCapVoice.com. is a recognized corporate investor relations firm, with clients nationwide, known for its ability to help emerging growth companies build a following among retail and institutional investors. SmallCapVoice.com utilizes its stock newsletter to feature its daily stock picks, audio interviews, as well as its clients’ financial news releases. SmallCapVoice.com also offers individual investors all the tools they need to make informed decisions about the stocks they are interested in. Tools like stock charts, stock alerts, and Company Information Sheets can assist with investing in stocks that are traded on the OTC BB and Pink Sheets. To learn more about SmallCapVoice.com and their services, please visit https://smallcapvoice.com/the-small-cap-daily-small-cap-newsletter/